> Marketing & Sales
Small Business: Marketing & Sales
“There is only one thing in the world worse than being talked about,
and that is not being talked about.” ~ Oscar Wilde
SBA Marketing Articles
The Small Business Administration's marketing section includes marketing basics, ideas, and advertising best practices.
Checklists & Research
FormNET's Marketing Templates
Download worksheets and surveys to help research and plan your marketing campaign, as well as contract and receipt templates for sales. (MS Word or PDF format)
One-Page Marketing Plan Template
This form provides a quick planning checklist to help get you thinking about your monthly marketing tactics. (PDF format)
Marketing Strategy Questionnaire
Use this quick self-questionnaire to help you set up your marketing strategy.
Outline for a Marketing Plan
This quick and simple marketing plan outline can help get your marketing started. Includes a link to sample plans.
Sample Outlines for Marketing Plans
This site provides samples of 3 styles of formal marketing plans, from the relatively simple "30-Minute" plan to more complex formats.
Sample Marketings Plans by Industry
This page from the same site provides dozens of sample marketing plans for specific industries, providing a great starting point for many businesses.
Marcia Yudkin's Publicity FAQ
Answer the most frequently asked questions about press releases and media attention.
The Care and Feeding of the Press
This document has circulated the Internet since 1999 and is an attitude-filled view of journalists' side of the publicity game. Read it before sending out your press releases.
Press Releases Made Easy Ebook
This free little ebook outlines the basics of writing press releases, distributing them, and measuring your results. Includes a press release template. (PDF format)
About White Papers
Confused about what a white paper is and how it can help you? Here's a quick definition, history, and list of uses for white papers in marketing.
What Font Should I Use?
This introduction to typography is useful for either printed materials or website design. It outlines 5 basic principles for choosing fonts.
Writing for the Web
Improve your website with these simple tips for making your web copy readable and easily accessible to your average site visitor.
Customer Satisfaction Survey
Download a sample form to help you gather customer satisfaction information. (RTF format)
FTC Guidelines for Telemarketing & Direct Marketing
These FTC guidelines for direct marketers will help you stay legal and maintain truth-in-advertising standards when marketing by mail, phone, or over the Internet. (U.S.)