Small Business: Marketing & Sales

“There is only one thing in the world worse than being talked about, and that is not being talked about.” ~ Oscar Wilde

Marketing Plan Guide
SBA Marketing Articles
The Small Business Administration's marketing section includes marketing basics, ideas, and detailed information on building a marketing plan.

Planning Ideas
How to Develop a Marketing Concept
This concise article from Bizmove highlights the differences between sales and marketing approaches to managing a business.

How is Your Marketing Doing Lately?
This article discusses the stages of marketing, including market research and strategy.

Checklists & Research
FormNET's Market Worksheets
Download checklists, worksheets, and surveys to help research and plan your marketing campaign. (MS Word format)

Customer Survey
Customer Satisfaction Survey
Download a sample form to help you gather customer satisfaction information. (RTF format)

Press
Marcia Yudkin's Publicity FAQ
Answer the most frequently asked questions about press releases and media attention.

Basics
Networking to Build Your Business
This introduction to networking talks about networking basics.

Regulations
FTC Guidelines for Telemarketing & Direct Marketing
These FTC guidelines for direct marketers will help you stay legal when marketing by mail, phone, or over the Internet. Downloadable PDF files. (U.S.)

For More Information
Advertising World
Browse this extensive directory of advertising and marketing links for more information on many related topics.